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Sabse Pehle
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About Insurance Plan
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About The Campaign
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Insurance Plan Description
87% of India continues to grapple with a significant life insurance protection gap, which continues to increase, exceeding 90% amongst those aged 18–35. This growing vulnerability is a threat to families’ financial security and aspirations.
Addressing this challenge on a war footing is crucial to maintaining our society’s socio-economic resilience and security. The Insurance Awareness Committee was formed under the aegis of the Life Insurance Council to take action on this issue.
Towards this goal, 24 Life Insurance firms have come together to contribute under the guidance of six CEOs nominated to lead the agenda. Further comprised of a cross-industry marketing team supported by creative/ media agencies, the Insurance Awareness Committee researches, plans, creates and deploys nationwide campaigns that drive awareness, understanding and consideration of life insurance products.
Addressing this challenge on a war footing is crucial to maintaining our society’s socio-economic resilience and security. The Insurance Awareness Committee was formed under the aegis of the Life Insurance Council to take action on this issue.
Towards this goal, 24 Life Insurance firms have come together to contribute under the guidance of six CEOs nominated to lead the agenda. Further comprised of a cross-industry marketing team supported by creative/ media agencies, the Insurance Awareness Committee researches, plans, creates and deploys nationwide campaigns that drive awareness, understanding and consideration of life insurance products.
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Why This Campaign Matters
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Title
Why Sabse Pehle Life Insurance Campaign?
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How To Buy Details
FAQ question
Builds Awareness
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Spreads the word about making life insurance the first step for financial safety.
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Encourages Action
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Motivates individuals of all ages to secure timely protection for their families.
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Drives Transparency
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Promotes clear communication and a simpler understanding of life insurance.
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Strengthens National Resilience
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Contributes to a financially protected, future-ready, and resilient nation.
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Improves Insurance Literacy
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Makes life insurance concepts easier, clearer, and more accessible for everyone.
SPLI Section
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Description
At its core, insurance is not just a product. It is a pledge of protection, a promise of dignity in times of difficulty.
Name
R Doraiswamy
Designation
Chairman, Life Insurance Council of India (LIC)
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