News and Media

You contribute just as much as a man to the running of a household and this cannot be ignored. This being said, it is women who seem to be undecided about taking up a life insurance policy.

Life Insurance Council, which is the face of life insurance industry in India, plans to launch life insurance industry’s first joint mass media campaign with the slogan ‘Sabse Pehle Life Insurance’.

This is the Indian life insurance industry’s first joint mass media campaign aimed at increasing life insurance awareness in the country.

This is the Indian life insurance industry’s first joint mass media campaign aimed at increasing life insurance awareness in the country.

The Insurance Awareness Committee (IAC-Life) applauds IRDAI’s newly launched Bima Gram API, a pioneering digital tool that enables accurate, real-time verification of rural insurance coverage and strengthens India’s rural penetration efforts.

The Insurance Awareness Committee donated 400 raincoats to Mumbai traffic police during Ganesh Visarjan duties, highlighting the importance of life insurance and supporting city protectors.

According to a recent survey by Insurance Awareness Committee (IAC-Life) with IMRB Kantar, Tamil Nadu recorded 100% life-insurance awareness and 70% of non-policyholders said they intend to purchase a policy in the next 3–6 months, reflecting strong financial readiness and potential for high insurance penetration

According to a recent study by Insurance Awareness Committee (IAC-Life) and IMRB Kantar, 94% of people in Telangana prefer to plan ahead for future risks, while 87% view life-insurance savings plans as a key tool for financial protection — marking the state as a leading example of long-term financial awareness in India.

The Insurance Awareness Committee launches the next phase of its ‘Sabse Pehle Life Insurance’ campaign to bridge India’s widening protection gap and position life insurance as the foundation of financial planning.