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You contribute just as much as a man to the running of a household and this cannot be ignored. This being said, it is women who seem to be undecided about taking up a life insurance policy.
Life Insurance companies join hands to launch MF-like awareness campaign
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Life Insurance Council, which is the face of life insurance industry in India, plans to launch life insurance industry’s first joint mass media campaign with the slogan ‘Sabse Pehle Life Insurance’.
Insurance Awareness Committee (IAC-Life) Donates 400 Raincoats to Mumbai Traffic Police for Ganpati Visarjan Day
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The Insurance Awareness Committee donated 400 raincoats to Mumbai traffic police during Ganesh Visarjan duties, highlighting the importance of life insurance and supporting city protectors.
Tamil Nadu Among India's Most Insurance-Aware Markets: 100% Awareness, 70% Ready to Buy Life Insurance Soon
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According to a recent survey by Insurance Awareness Committee (IAC-Life) with IMRB Kantar, Tamil Nadu recorded 100% life-insurance awareness and 70% of non-policyholders said they intend to purchase a policy in the next 3–6 months, reflecting strong financial readiness and potential for high insurance penetration
Telangana Leads with Long-Term Financial Thinking: 94% Prefer to Plan Ahead, 87% Consider Life Insurance Savings Plans
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According to a recent study by Insurance Awareness Committee (IAC-Life) and IMRB Kantar, 94% of people in Telangana prefer to plan ahead for future risks, while 87% view life-insurance savings plans as a key tool for financial protection — marking the state as a leading example of long-term financial awareness in India.
Insurance Awareness Committee Champions Protection-First Financial Planning with ‘Sabse Pehle Life Insurance’ Campaign
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The Insurance Awareness Committee launches the next phase of its ‘Sabse Pehle Life Insurance’ campaign to bridge India’s widening protection gap and position life insurance as the foundation of financial planning.
The Life Insurance Council of India is the unified forum of all stakeholders of the life insurance sector. It acts as a representative of the life insurance industry by bridging the gap between the government, the IRDAI, and the public.
Constituted under Section 64C of the Insurance Act, 1938, the Life Insurance Council operates through various sub-committees, including all 24 life insurance companies of India. Together, these authorised insurers offer a wide range of traditional and innovative life insurance products, policies, and plans to meet the diverse needs of today.
- Unified Forum
- Life Insurance Representative
- Industry’s Advocacy Body
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What Are the Functions of the LI Council of India?
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Build a positive industry image to strengthen consumer trust.
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Uphold ethical and governance standards across sectors and stakeholders.
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Promote public awareness about the role and benefits of life insurance.
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Interact with government and key institutions on policy, regulation, and industry matters.
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Drive research and publish insights to support sector growth and innovation.
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Serve as a platform for collaboration for all the involved financial service bodies.
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Lead literacy initiatives through training, and industry conferences.
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Provide guidance and support to member insurers whenever needed.
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Connect the Indian life insurance industry with global markets and best practices.
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Why LI Council Matters to You?
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The LI Council of India plays a significant and complementary role in transforming the way India’s life insurance industry operates. It strives to make itself a vibrant, trustworthy, and profitable forum that focuses on helping people in their journey towards financial prosperity.
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Promotes Fair Practices
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LI Council acts as a guiding force that ensures that insurers follow ethical, customer-first standards across the industry.
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Enhances Transparency
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It strives to improve clarity in products, benefits, and communication for policyholders and stakeholders.
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Improves Claim Efficiency
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The forum supports measures that make claim processes faster, smoother, and more reliable for a satisfactory experience.
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Encourages Innovation
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Focusing on innovation and transformation, LI Council drives the development of modern, customer-friendly insurance solutions.
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Builds Trust in the Industry
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By fostering a secure and responsible ecosystem, the council strengthens consumer confidence in life insurance.
